All Light Enterprises t/a Anytime Airtime - Gaborone, Botswana

Anytime Airtime is a licensed reseller of virtual prepaid airtime for three mobile telecom operators in Botswana and two of the three operators in Mozambique. Our business model revolves around recruiting informal traders and providing them with handsets and virtual airtime on a cash basis to create a general credit profile for them. We also offer basic financial literacy training to traders in bookkeeping and stock control. After achieving a minimum level of competency, we provide credit services to their micro-enterprises, helping them increase their average daily revenue to $57 per person.

Impact is an essential part of our business model. From the outset, our strategy was to connect our company to a cause – financial inclusion and empowerment of women and youth – as a way to be  

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an agent for social change on the continent. We identified the needs of the informal sector in Botswana, the presence of a large number of women and youth in certain businesses, and the trend towards digitization, in order to create a systematic approach to aligning our enterprise with our goal of being an agent for socio-economic change.

We chose virtual airtime distribution, or 'Top-Up', as a service that would allow us to use technology to meet the needs of our target demographic. Through this product, we have been able to recruit informal traders, supply them with a valuable commodity, establish their credit profiles, provide financial literacy training, provide credit services to their enterprises, and improve